Motific. Enterprise AI Chatbot Platform
A Focus on Growth
I led the growth design team within Outshift, Cisco's internal incubation organization.
When Motific — an early enterprise GenAI chatbot platform — started gaining internal traction, my team was brought in to answer a critical question: are the right users finding value, and fast enough to convert?
Discovery to understand the user. Experiments to refine the experience.
I directed a two-week research sprint (12 user interviews, synthesis in Dovetail, and integration with agency-led secondary research) to sharpen our picture of who this product was actually for, and how enterprise buyers make decisions, specifically in the AI space.
With that foundation, I led my team to redesign the first-time experience, targeting the drop-off that was happening before users ever reached setup. We launched two concurrent experiments: a 30-day free trial and a sandbox mode, a pre-loaded demo environment with guided tasks that let users explore without any configuration required.
Mixed results. Unambiguous signal.
The experiments produced clear results. Sandbox completion hit 72%, and 32% of trial users migrated into it. Strong indicators that lowering the barrier to value was the right direction.
A survey we embedded returned 0% response, which was a design miss but a useful one.
More importantly, the overall data told a strategic story: the product needed fundamental repositioning before further growth investment made sense.
We made that case, stopped the bleeding, and walked away with a repeatable persona and buyer-journey framework that product, growth, and marketing all shared.
