Peace of mind for furry family members
At Mojio, our partner T-Mobile wanted a pet-tracking solution built on our connected car telematics platform.
The idea: give pet owners peace of mind with real-time location, activity monitoring, and geofence alerts, all in a mobile experience.
As principal product designer, I guided the design process from research through high-fidelity prototypes.
From insights to app architecture
We started with 7 user interviews (dog and cat owners with mixed IoT experience). Their stories shaped our three pet-owner personas, highlighting pain points such as setup complexity, battery life, and the anxiety over lost pets.
To ground the experience, I led card sorting studies with 20+ proposed features. The result: five intuitive categories that became the backbone of our app IA. From there, I mocked up dashboard concepts and tested them guerrilla-style, literally walking across the street to a coffee shop for quick usability feedback.
Pet Profiles
The app architecture balanced pet profiles, activity tracking, and health features, while reserving more complex scheduling and controls for mobile/web.
Device Pairing
The final design delivered a fully functioning iOS and Android app: onboarding flows, customizable dashboards, and notifications tuned for peace of mind. Stakeholder feedback was positive, and the app was technically ready.
Other Features
The final design delivered a fully functioning iOS and Android app: onboarding flows, customizable dashboards, and notifications tuned for peace of mind. Stakeholder feedback was positive, and the app was technically ready.
An app ready to launch
The project proved the viability of extending Mojio's platform beyond cars, and sharpened my skills in consumer IoT, user research, and translating hardware constraints into simple, reassuring software experiences.